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A solution for
Main Avenue?
Maybe careful redesign can serve the needs of
H-E-B and its neighbors at the same time
October 30, 2013
The question of the moment in San Antonio: Should the
city close about a fifth of a mile of South Main Avenue so
that H-E-B can consolidate its expanding headquarters
campus?
For familiar urbanistic reasons, the answer is No. The
street serves a useful purpose for vehicular
circulation, and superblocks have a deadening
effect on their surroundings.
At the same time, H-E-B does have a legitimate interest in
facilitating safe and convenient pedestrian circulation
across its campus when the grocery company expands to
property west of Main.
I think a solution exists that could satisfy both
H-E-B and the King William neighborhood opponents of the
street closure. To find the solution, all you have to do is
drive a short distance north on I-35 to … St. Paul,
Minnesota.
There you will find my alma mater, Macalester College.
Today, as when I attended back in the late 1960s, the campus
straddles Grand Avenue, a fairly busy commercial
street. When I was a student there, the dining hall
and several of the dorms were north of Grand. Nearly
everything else was south of Grand. Students and faculty
crossed the street constantly, on foot, every day. We
managed, though not without a rare mishap.
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I
checked a satellite map to
see if the situation had changed. It had, very much for
the better.
Grand Avenue still slices aross the campus, but the street
has been redesigned. It pinches in to replace parking
lanes with parkways on both sides, and a landscaped median
has been added. As before, there is one traffic lane in
each direction. The landscape and hardscape design funnels
pedestrians to three crossing areas that line up with the
campus’s sidewalk grid.
A similar approach could work on South Main. It
might not even be necessary to redesign the entire length
of the street as it passes through the campus. The
company’s new office space is planned for the area
immediately across Main from its existing facility, so a
stretch of about 400 feet or less would do the trick.
There's room for one 12-foot vehicular lane in each
direction with an eight-foot median between them, and room
left over to widen the sidewalks on both sides. Bike lanes would have
to be eliminated or rerouted, but I think that's
possible.
A narrowed roadway together with a landscaped
median would have a traffic-calming effect, make
pedestrian crossings safer and more pleasant, and help
unify the campus visually across Main Avenue. Pedestrian
crossings could be placed atop speed humps for an extra
degree of safety.
If that kind of solution works for 2,000 college kids —
not necessarily the most mature, sober or wakeful
population — surely it would be sufficient for the
responsible adults working for H-E-B.
An ancillary subject: The small grocery store (plus
gas pumps) that H-E-B proposes building at the corner of
South Flores Street and César Chavez Boulevard.
Some have objected that the store, currently projected at
10,000 square feet, would be no more than a “gloried
convenience store.“ As the typical convenience store
covers only about 4,000 square feet, the description
cannot be considered accurate.
I’ve seen stores that size in Manhattan that offered an
excellent selection of fresh, canned and (obscenely
wonderful) prepared foods. Aisles were narrow and
shelving was high, as were the prices, but it worked.
The problem for the store H-E-B proposes is not the
size of the building, but the size of the customer base. A
10,000 square foot grocery in Manhattan or Brooklyn might
have 10,000 residents within a quarter-mile, five-minute
walk. How many people live within a five-minute walk of
H-E-B's proposed store? A few dozen? Extend the circle to
a half-mile, and the number of residents within walking
distance rises to only a few hundred.
Thus the store cannot survive without lots of customers
who arrive by car, which is why the site plan devotes
three times as much space to parking as it does to the
store itself. A bigger store could require more customers
and, in the absence of a dozen 30-story apartment
buildings within walking distance, more parking. And more
space devoted to parking lots is the opposite of what
downtown’s fringe needs.
I do have one complaint about the site plan, however: The
plan would put the gas pumps at the corner of Flores and
César Chavez, and the store would be placed about 150 feet
south, fronting on Flores. The plan should be reversed,
putting the store at the corner to make the intersection
more pedestrian-friendly.
Mike Greenberg
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Grand Avenue, as it slices across Macalester College in
St. Paul, MN. Narrowed roadway, landscaped median and
carefully placed crossings allow cars to coexist with
pedestrians.
Apple Maps image
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